Home is where

Our Heart Is

So much of who we are is inspired by where we're from

The word ‘home’ is imbued with memories and meaning collected over a lifetime. It’s where you learned to ride a bike and where you met your best friend. Where you bought your first house and welcomed your first child. Where you gather with family and watch new generations grow.

I have had the good fortune to work as a brand strategist for some of the world’s most beloved brands. Brands that emotionally connect to people and become part of everyday life. But none of those big global brands have the ability to meaningfully shape a person in the way that ‘home’ can.

So, I found an incredible team of lifestyle brand experts who shared my passion and we shifted the focus of our collective work into building meaningful community brands. We love to see how the front porches of a community bring people together and build lifelong connections. And, we love seeing droves of 3rd graders walking safely to school almost as much as we revel in seeing the weekly gathering of the ever-popular Knits and Giggles club.

Our Services

We play two primary roles for our clients; External Marketing Department (EMD) and/or Agency of Record (AOR).
External Marketing Department
In our capacity as EMD, our cross disciplinary team serves as an outsourced marketing department and is responsible for brand strategy, naming, identity design, strategic planning, welcome center design, lead generation, lead nurture, experiential marketing, customer experience, builder relations, budgeting and ROI reporting activities. We play this role for community developers who have limited in house marketing resources.
Agency of Record
In our capacity as AOR, we serve as embedded members of the in-house marketing team and deliver against a range of assignments including brand strategy, naming, identity development, marketing planning, media planning & buying, campaign development, collateral design, welcome/lifestyle center design, experiential marketing, web development, CRM & marketing automation implementation and management, event planning, and public relations.